The Graveyard Audit: What Abandoned Digital Infrastructure Reveals About a Competitor's Failed Strategy
Every failed acquisition, abandoned product line, and aborted strategic pivot leaves behind a residue of digital artifacts — orphaned subdomains, decommissioned documentation, inherited technical debt — that most companies never fully erase. For competitive intelligence practitioners, this accumulated wreckage is not noise. It is a structured record of where a competitor bet wrong, and understanding that record is essential to anticipating where they will bet next.